UTM Link Builder
UTM Link Builder
Build trackable campaign URLs with UTM parameters so your analytics shows exactly where traffic comes from.
How to Use the UTM Builder
Enter your page URL, then fill in the campaign source, medium, and name. The full tracking URL builds automatically and updates as you type. Copy it and use it in your ads, emails, or social posts.
What UTM Parameters Do
UTM tags tell Google Analytics where a visitor came from. Source is the referrer (like google), medium is the channel (like email), and campaign is the promotion name. With them in place, you can see which campaigns actually drive results.
Frequently Asked Questions
What are the required UTM parameters?
Source, medium, and campaign are the core three. Term and content are optional extras for paid search and A/B testing.
Will this work with any analytics tool?
Yes. UTM parameters are a standard that Google Analytics and most other analytics platforms read automatically.
Are the values case sensitive?
Yes. Google Analytics treats Email and email as different sources, so pick a style and stay consistent.